2014 Starlight Bear – Hiya


Every year, Starlight Children’s Foundation releases a collectible bear that has been designed by a child living with a serious illness. Toys”R”Us Canada will donate a portion of the bear’s sale to Starlight Children’s Foundation to help support their in-and-out of hospital programs. This initiative not only supports the foundation, but gives a Starlight child the chance to have fun designing the bear.

Meet Hiya, the sixth Limited Edition Collectible Starlight Bear for 2014 that was designed with the help of two brothers, Matteo and Nicco. Both Matteo and Nicco know the word ‘cancer’ all too well. Five-year-old Matteo was diagnosed with a rare Bladder Cancer called Rhabomyosarcoma, when he was only 16 months old. After rigorous treatment and surgeries to remove the tumor, Matteo relapsed and needed to have his bladder and prostate removed to save his life. Although Matteo is now off treatment, he relives that pain as he battles alongside his brother Nicco. In the summer of 2013, Nicco, now three-years old, was diagnosed with Acute Lymphoblastic Leukemia (ALL) at the age of two.

With on-going treatments, surgeries and hospital visits, Matteo has gone through three and a half years of chemotherapy; he is now recovering well, and is in remission, while his brother Nicco begins his chemotherapy treatment. This journey has created a very unique brotherly bond. In honour of the brothers’ courage, Starlight asked them to design the 2014 Collectible Bear. Inspired by a soft, cuddly blanket they call ‘Hiya’, the brothers wanted the bear to resemble the same strength, protection, and comfort they felt with their blankey by their side through many blood transfusions, surgeries, chemo, and radiation. They also chose to incorporate a gold and purple ribbon representing childhood cancer awareness, and the fight and survival of thousands of other children living with a life threatening childhood illness. 

Your purchase of this collectible bear will help Starlight brighten the lives of seriously ill Canadian children through in and out-of-hospital programs that provide entertainment and distraction to kids like Matteo and Nicco all across the country.



This years HIYA Bear is super soft with textured fabrics and it proudly wears a purple and gold ribbon and features the foundation insignia embroidered on both paws.

Starlight Canada and Toys”R”Us Canada have been partners for over 15 years. Through the support of amazing customers and employees, Toys”R”Us Canada has raised over $12 million dollars for Starlight Canada. Each year, a unique bear has been designed by a Starlight child to help raise awareness of their courageous stories. That money has been used to help Starlight Canada brighten the lives of seriously ill children through in and out-of-hospital programs that provide entertainment and distraction to sick children in communities across Canada.


The collectible bears make for great gifts that give back in a big way, and what child could resist such a super soft and cuddly bear?

You can purchase the Starlight Children’s Foundation HIYA Bear for only $14.99n from Toys “R” Us!


Leave a Reply

Your email address will not be published. Required fields are marked *